Brand Systems
A brand system built to grow with your business
Every brand system is built around your business specifically. The scope varies by engagement, and most begin with an audit. Here is what a full brand system typically includes:
- Brand Style Guide
Logos, colors, fonts, and brand imagery documented in a one place your whole team can use. - Asset Organization
Logo variations, email signature, and social media profile images organized in a shareable folder. Ready to hand over to vendors, partners or your team. - Usage Guidelines
Clear, practical guidance on how to apply your brand consistently across every channel and format. - Preliminary Trademark Checks
Preliminary logo searches to flag potential conflicts. With over 120 hours of trademark and copyright education, I identify red flags early and always recommend a trademark attorney before registering a business name or logo. - Creative Operations
Written guidelines, verbal frameworks, and visual standards that give your team what they need to execute consistently over time.
The thinking behind the mark
“I chose Kristi as my brand designer because of her accolades she presented. She had a lot of folks I respected speaking well of her. When working with her, it became obvious as to why. Her creativity, and personal attention to detail, and willingness to hit the mark is refreshing and fun to work with. She makes the process easy and down to earth, yet maintains complete professionalism. She is patient and willing to change directions, knowing branding is personal. I highly recommend Kristi and her team!”
Rebrands
Iconography
120 icons built for MarketBeat
Competency badge program
Creating memorable marks
Print Packaging
A brand system is the complete set of elements that define how a business looks, sounds, and shows up. This includes positioning, messaging, visual identity, and the guidelines that keep everything consistent. It is the infrastructure behind every touchpoint, not just the logo.
A logo is one piece of your brand. A full brand identity includes everything that surrounds it: colors, typography, design guidelines, and the visual standards that ensure consistency across your website, social media, packaging, presentations, signage, and beyond.
Every engagement is scoped to the business, so what's included varies. A full brand system typically covers logo design and variations, color palette, typography, brand guidelines, and organized assets ready to hand to your team or a vendor. I also work with a trusted network of brand photographers, videographers, animators, printers, installers, and mailing specialists, so your brand's quality is taken care of at every step of the process.
My approach focuses on one strong, strategic concept that truly reflects your brand. I take the time to listen, understand, and translate your vision into a design that aligns with your goals. 9 out of 10 clients choose the first concept, which is a direct reflection of the collaboration and strategy that we build together. From there, I refine with up to two rounds of revisions to make sure every detail is right. If multiple concepts feel important to you, that's a conversation worth having.
A refresh updates the expression: visuals, messaging tone, or a single channel that has fallen behind. A rebrand rethinks the foundation: positioning, audience, or how the business has evolved beyond what the current brand can carry. If your brand feels outdated, inconsistent, or no longer reflects where your business is going, a rebrand is worth the conversation. A brand and site audit is a good place to start.
Inconsistency is rarely a people problem, it is a communication systems problem. When teams lack clear guidelines, written frameworks, and visual standards, every person makes their own decisions and the brand drifts. Creative operations work builds the infrastructure your team needs to execute consistently.
A full brand system typically runs eight to twelve weeks depending on scope. Most engagements begin with a brand and site audit, which takes one to two weeks and gives us both a clear starting point before any execution begins.
What comes next
Logo and Identity $4,200 to $10,000
Logo Identity $4,200 to $10,000
Logo, variations, and style guide for businesses ready to show up with clarity. Includes preliminary logo searches and organized asset folder.
Full Brand System $10,000 to $35,000
Positioning, identity, messaging, creative direction, and guidelines built for scale. Everything your team needs to execute consistently across every channel.
Ongoing Retainer $2,000 to $10,000/month
Structured in phases with dedicated time, defined milestones, and direct access throughout.