Frequently asked questions

I build brand and digital systems that make your business strategy visible across every touchpoint. Brand strategy and digital presence, built as one system.

I work with established businesses ready to grow, funded startups building from the ground up, and companies in transition: rebranding, merging, or entering a new market. Based in Sioux Falls, partnering nationwide.

I work best with visionary leaders who invest when they trust the outcome. If your business is scaling, in transition, or your brand has outgrown where you started, I am likely a strong fit. I value quality, process, and relationships that go beyond the transaction.

A graphic designer executes visuals. A brand strategist builds the system those visuals live inside: the positioning, messaging, voice, and identity that make a business recognizable and trusted over time. At Wire Design Company, strategy and design work together. The visual work is rooted in intention.

Most businesses treat brand and digital as separate projects. One team handles the look and feel, another handles the website or SEO. When they're built separately, they rarely reinforce each other. When they're built as one system, every touchpoint (your site, your messaging, your visual identity, your search presence) works together to communicate clearly. That consistency is what builds trust and drives growth.

A comprehensive review of your brand and digital presence. I look at what is working, what is unclear, and where the biggest opportunities are. You leave with a prioritized roadmap and quick wins you can act on immediately. Most engagements begin here and grow from there.

Engagements are structured to match where you are. Most begin with a brand and site audit at $1,770 and grow into a defined project phase or ongoing retainer. A brand system ranges from $10,000 to $35,000 depending on scope. ebsite and digital presence is scoped to the project, with most engagements ranging from $20,000 to $60,000, plus annual fees. Ongoing retainers typically range from $2,000 to $10,000 per month. Custom care plans are also available.

A brand and site audit typically takes one to two weeks. A full brand system runs six to twelve weeks depending on scope. Website projects typically launch within sixteen weeks. Ongoing retainer work is structured in quarterly phases with regular check-ins and defined milestones throughout.

A fractional brand partner gives you senior strategic leadership without the full-time cost. I work inside your business across brand, digital, and creative systems, embedded in your goals and accountable for outcomes. The work is hands-on and ongoing, not advisory from a distance.

A website that loses leads usually has one of four issues. The message isn't clear enough for the right person to recognize themselves in it. The navigation and page structure make it hard to find what matters. The brand presence doesn't build enough trust before asking for action. Or the site is getting in its own way. Slow load times, heavy themes, and broken or missing pages all push visitors out before they find what they came for. A brand and site audit surfaces exactly which of these is at play and gives you a prioritized path forward.

A refresh updates the expression: visuals, messaging tone, or a single channel that's fallen behind. A rebrand rethinks the foundation: positioning, audience, or how the business has evolved beyond what the current brand can carry. If your business has fundamentally changed, grown into a new market, or the brand no longer reflects who you are, it's worth a deeper conversation. A brand and site audit is a good place to start.

Answer Engine Optimization (AEO) is the practice of structuring your content so AI tools like ChatGPT, Claude, and Google's AI overviews surface your business as a direct answer. Where Search Engine Optimization (SEO) helps your business rank in search results, AEO helps you show up in the answers people get before they ever click a link. As more people search by asking questions rather than browsing results, being the source those tools reference is a significant advantage. Every website I build is structured for both.

Inconsistency is rarely a people problem. It's a systems and communication problem. When teams lack clear guidelines, templates, and workflows, every person makes their own decisions and the brand drifts. Creative operations work builds the infrastructure your team needs to execute consistently without starting from scratch every time: brand guidelines, content templates, approval workflows, and training.