Audit
Where to focus before you invest
How it works
Audit
I look across strategy, design, messaging, SEO/AEO, and accessibility: what is clear, what is creating friction, and where the biggest opportunity is. You leave knowing exactly what to act on first.
Align
I recommend a focused set of priorities: clearer messaging, a stronger site experience, a more consistent visual system, or accessibility updates that open your brand to a wider audience. I bring them into focus together before any execution begins.
Act
I execute the work across brand, digital presence, and the systems your team needs to move forward independently. Written guidelines, verbal frameworks, and visual standards that make consistency repeatable without starting from scratch every time.
What you receive
- Concrete findings across strategy, design, marketing, messaging, and SEO/AEO and accessibility
- Guidance on naming, logos, colors, fonts, tone of voice, and creative direction
- Accessibility notes and visual updates that expand your reach and meet compliance standards
- A 4-plus page checklist and prioritized proposal so you know exactly what to tackle first
- A clear path to higher-quality leads, faster approvals, and content that is easier to find
After the audit
Creative Operations
Written guidelines, verbal frameworks, and visual standards that give your team what they need to execute consistently. A complete system for how your brand communicates and shows up without cookie-cutter templates.
What the full journey looks like
324%
Growth in users within 90 days
Top 3 Ranked
In Google and ChatGPT without paid search in one week
200%+
Growth in users on key service and booking pages
Before After
Wholly Kicks came in with a calendar booked through 2027 and a website that wasn't reaching the donors and sponsors who could change their trajectory. Their first website CTA was "Request a shoe event." What I noticed was an opportunity to reframe the entire brand + digital experience around the people they most needed to reach.
I built an accessibility-driven identity and a 40-page site architecture that created clear paths for donors, sponsors, and volunteers. Each one guided through the why, how, and what of getting involved.
250 Pairs of shoes donated within one week of launch after the US Women's Volleyball team found Wholly Kicks organically online.
“Kristi went above and beyond with our audit. Prior to our meeting, she had clearly done research and came to our meeting prepared with great questions and smart ideas. The value we are getting from her far exceeds the expense. We definitely recommend using her.”
A comprehensive review of your brand and digital presence. I look at what is working, what is unclear, and where the biggest opportunities are. Data, research, and patterns inform the findings. You leave with a prioritized roadmap and quick wins you can act on immediately.
A prioritized roadmap, accessibility notes, a detailed checklist of improvements, and quick wins you can act on right away. Whether your next steps involve Wire Design Company or your own team, you leave with a clear path forward.
A one-time audit typically takes one to two weeks from kickoff to delivery. A quarterly audit is a focused 60 minute session with findings and next steps delivered the same day.
I do! Every audit is led by me directly, not delegated to a junior team or automated by a tool. The findings reflect 15+ years of design, brand and digital strategy experience.
You receive a prioritized roadmap with clear next steps. Some clients act on the quick wins immediately with their own team. Others grow the engagement into a brand system, a website, or an ongoing partnership. There is no obligation to continue. The audit stands on its own.
If you know something could be working better but aren't sure where to focus, the audit is the clearest place to start. It gives you an outside perspective, a prioritized list of what to address first, and a clear path forward without committing to a larger scope before you're ready.
Start with an audit
$1,770
One-time audit. Prioritized roadmap and quick wins delivered at the end.
$850/quarter
Ongoing access with a one-year minimum. A consistent strategic eye as you grow.
What's included
Findings, roadmap, accessibility notes, prioritized checklist and quick wins.